Drag

Creating a symphony of brand brilliance, weaving together
their brand identity, packaging design and marketing collaterals

The Pink Collar


The Pink Collar is a fashion-forward brand which embodies a seamless blend of sophistication
and comfort. Specialising in western womenswear, including smart casuals and formals. They
aren’t just a fashion brand. TPC is a step above from the other fashion brands because of their
belief in growing together and celebrating every woman.

Guided by the spirit of empowering women we ingeniously crafted a logo for The Pink Collar. The emblematic circular pink collar, housing the brand name, symbolises resilience and unity. A client-proposed rough concept acted as the foundation, from which a refined logo emerged, aligning seamlessly with the brand's overarching vision.

The creative exploration extended to suggestive packaging designs, where we envisioned shopping bags, wrapping papers, and print media concepts. Each element aimed to strike a delicate balance between functionality and aesthetics, serving as tangible expressions of the brand's essence.

We undertook the responsibility of translating the brand's ethos into captivating social media designs, including website banners. The digital journey was carefully navigated to establish a harmonious and visually engaging online presence.